Works
Christine Deysolong
Marketing and Communications
I turn scattered marketing into a clear plan, then run it: strategy, content, PR and events, from the first brief to the final report.
chrisdeysolong@hotmail.com | www.linkedin.com/in/chrisdeysolong.com | www.chrisdeysolong.com
CAREER SNAPSHOT
| Figure | What it means |
| 10+ years | Marketing and communications work across the UAE and GCC |
| Team of 10 | The largest marketing team I have led |
| 5 brand identities | Elite Group Holding, ART Elite Car Rental, The Elite Cars, Elite International and AVENCO |
| 4 automotive brands | Handled in marketing and communications [Jetour, Soueast, Zenvo, Lamborghini] |
| 3 industries | Luxury automotive, industrial manufacturing, and robotics and 3D printing |
SELECTED WORKS
Rebranding a group from the inside : Elite Group Holding | Corporate Communications Strategist, 2020 – 2026
The situation: The group was then called The Elite Cars, which is really a dealership, and management wanted a proper group brand to hold all of its businesses.
What I did: I led the rebrand myself, from start to finish. I created the brand document, worked with agencies on it, and worked with them on the PR around the launch. At the same time, I oversaw the day-to-day marketing of the group’s subsidiaries.
What changed: After a strong campaign push and one aligned message across every brand and subsidiary, Elite Group Holding was properly introduced to the market. Media agencies in the industry now identify it as one of the key players.
Making a technical brand easy to find : AVENCO, robotic 3D printing | Marketing Manager, July 2026 to now
The situation: AVENCO builds serious engineering, but its website and Social Media pages were quieter than its competitors’. Its posts earned better engagement than theirs, from a smaller following.
What I did: As the only marketing person on the team, I audited the site and Social Media pages (Linkedin and Instagram), benchmarked two competitors, and rebuilt the plan around the quality of engagement instead of chasing follower numbers. Then I ran it: a bi-monthly blog, three to four social posts a week, newsletter, and new titles and descriptions for the four pages that mattered most.
What changed: Homepage click-through rate went from 7.2% to 12.0%, and its average Google position from 8.2 to 4.6. A key product page went from 0.9% to 1.9%. Four articles went live in September.
A brand book the whole team can use : AVENCO, robotic 3D printing | Marketing Manager, July 2026 to now
The situation: With distributors and outside creators now producing content, the brand needed one reference to work from.
What I did: I wrote and designed the brand book: story, positioning, messaging, voice, logo, colour, typography, imagery, content pillars and approved boilerplate. I then built a shorter partner edition from it, with co-branding rules for distributors.
What changed: The 48-slide master edition is now the team’s working copy.
WHERE I’VE WORKED
- AVENCO, Marketing Manager, [July 2026 to now]. Sole marketing resource covering Creative content, SEO, Google Ads, social media management, PR, newsletters, events and distributor support.
- Ultimate Motors (Lamborghini UAE), Corporate Communications Strategist, [2024-2026]. Managed customer events from planning to execution to reporting, and authored internal marketing templates/forms and reporting documents, as well as marketing calendars, and maintained proper monitoring of the budgets.
- Elite Group Holding, Corporate Communications Strategist, [2020-2026]. Also covered marketing management for subsidiaries while the position was vacant.
- Elite Group Holding, Executive Assistant to the Managing Director, [2020-2026].
WHAT I BRING
Strategy and planning: 90-day marketing plans, competitor benchmarking, positioning, content pillars, KPIs, and performance reports that explain what drove the numbers.
Execution: SEO and blog content, LinkedIn and Instagram, newsletters, press releases and media outreach, exhibitions and events, Google Ads monitoring
Tools and operations: Canva, Google Workspace, Google Analytics 4, Search Console, Ahrefs, Mailchimp, and AI tools for content and video. Plus the practical side of running an office: licences, visas, vendor contracts and supplies.
WORK SAMPLES
Press Release Articles:
The Elite Cars Now in Abu Dhabi
The Elite Cars Partnership with Jetour
The Elite Cars launches the highly anticipated Jetour T2 in UAE
Lamborghini appoints Ultimate Motors
Creative Content :
Video Editing
Graphic Design
Social Media Management
Avenco (July 2026 to present) : end-to-end – creative content, captions, community management : Instagram | Linkedin
Al Ghussun Glass (Nov 2019 – Feb 2020) : end-to-end – creative content, captions, community management : Instagram
The Elite Cars (2020 – 2021) : Posting and Community Management : Instagram | Facebook
Elite Group Holding (2024-2025): Posting and Community Management : Linkedin | Instagram | Facebook
ART Elite Car Rental (2025) : Posting and Community Management : Instagram
Soueast UAE (2025) : Posting and Community Management : Instagram
Jetour UAE (2021) : Posting and Community Management : Instagram
Events Management
